Armando Sotoca

Oviedo, Asturias. Spain

Always open to new challenges 🦖 I do things, mostly design related. Head of Design at Siroko + trainer at LinkedIn.

Siroko Bike Jersey Collection 2019 — First Bike Jersey Collection made by Siroko. I've learned a lot about apparel manufacturing process and how painfull could be transform our designs from a rough idea to a beautiful product. Kudos to the team for such an incredible journey. First batch is almost out of stock so I think we did a pretty good job. But It's only the beginning. Graphic Design: Rubén "Chicho" Franco & Rebeca Cuesta
Siroko Tech - Instagram Stories — A few cool concepts that my team and I did last year for Siroko Tech. I have to admit that I fell in love with Instagram Stories but IMHO it can take too much effort to create something great that is visible for a few seconds only... Well, challenge accepted. PS: Don't forget to see attachments :) Art Direction: Armando Sotoca Graphic Design: Rubén "Chicho" Franco & Ester "Wolf" Lobo
Siroko Black Concept — I really like the concept made by Nathan so I want to test it with one of our products at Siroko.
Siroko Tech — Siroko Tech Concept. If you're interested in details, see the animated alternative version attached :)
Siroko - Visual language — It is always difficult to think about creating a visual language that catches the eye. We are saturated with information and available options. Well, at Siroko we are continually testing new things. Now we want to break the usual rules and play with inconsistent structures trying to capture the attention not for its easy understanding but quite the opposite. In new formats like Instagram Stor...
Actiu Website — Actiu is a very well-known company specialized in furniture design. It is present in more than 70 countries all over the five continents so it was a big challenge for me. One of the projects I was involved last year at Nitsnets. I was in charge of the visuals and the look and feel for the new website. I also was responsible for being in contact with the client, focused on reporting and analyzi...
Words Anim test — Basic animations I created for testing some visual concepts. Thanks to Kreativa Studio for their great Nexus template :)
Product Detail Card — Product Detail Card for an actual web project (discounts and daily deals related). This is the main block of the detail page. You can see all the relevant info at first sight: - Actual price (previous one) + discount - Name of the place which offers the deal and distance. - Time to expire and availability. - Ratings. - Options to buy directly online with extra discount (the main objetive), "...
Teleport UI — Teleport was a great idea by my friend Elecash. You can get into details about the project here but unfortunately it was discontinued. Anyway I still like the interface design I did and here I am. Some extra screens (with some grammar mistakes, sorry!) attached.
Wikiloc footer detail — Another project for my friends at Nitsnets. Just a footer concept for a website about outdoor trails for hiking, cycling and many other activities. My tribute to those designers who put so much love in those kind of details :) Full size and alternative version attached.
Words - Marvel Prototyping Tutorial - — I've been writing content for Tuts+ network since August :-) My last collaboration is about prototyping with Marvel. I had to create a couple of screens to explain how to use the app so if you're curious, you can read the full article here. PS. Animated concept
Gallart Homepage — Concept for clean and minimal home page. Full size concept attached.
Promsite homepage — Homepage concept for Promsite. Full size and alternative version attached.
MP Landing page — One of the landing pages I did for a good client. Although is not a really creative layout (you're probably seeing this "zig-zag layout" a couple of times everyday), the conversion rate which offers is usually good. And I can say it was a good choice :)
Homepage concept — Something I'm cooking these days. Nothing really new but I like how the green and white tones fit together. And I really love the font (Playfair display FYI)
Ediciones EO pictogram — I was asked to make a new pictogram for a local book publisher. Total freedom. So I started from scratch trying to get a minimal book shape playing with negative space. Lot of people can't see it at first glance. In fact, some of them see a "weird tick" But I don't think it was a failure. When I told them what it is, the overall reaction was very positive with comments like "oh, now I can't st...
MSA SVG Anim test [GIF] — Testing SVG Path animation with jQuery and "Lazy Line Painter" on a WIP project. I was a good animator using Adobe Flash so it's great to see animation skills are coming back :)
Kids Welcome page detail 01
Gummy — **UPDATE: Grab the text effects for free or pay to get access to future releases! https://sellfy.com/p/tJvn/ My previous text styles are getting a very good number of downloads so I'm very happy working on a new release. This is a little preview showing one of them. And remember you can download the previous set here: http://bit.ly/108KeAl (more info: http://q-interactiva.com/2013/05/q-freebi...
Kids Welcome page detail 02
Teleport Item List "clean style" — Another concept for Teleport item list, simple and cleaner look.
Teleport item list — Sketching an item list screen for Teleport app. We're working on a totally different idea, making the look & feel more plain (like Metro UI). But I really love this progress bar style :D
Playbook advertising — Preparing a colorful ad using some doodles and Adobe Fireworks power to show one project we're doing these days.
Hosting icons 2 — More hosting icons. This time illustrating concepts like "cloud computing", "virtual server" or "scalable server" :)

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