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Armando Sotoca
Armando Sotoca

Oviedo, Asturias. Spain

Always open to new challenges :) I do things, mostly design related. Head of Design at Techpump, trainer at LinkedIn, author on Tuts+.

art direction, design, graphic design, sketch, team leadership, team management, ui, ux, web design, wordpress

  1. Siroko Tech - Instagram Stories Siroko Tech - Instagram Stories — A few cool concepts that my team and I did last year for Siroko Tech. I have to admit that I fell in love with Instagram Stories but IMHO it can take too much effort to create something great that is visible for a few seconds only... Well, challenge accepted. PS: Don't forget to see attachments :) Art Direction: Armando Sotoca Graphic Design: Rubén "Chicho" Franco & Ester "Wolf" Lobo
  2. Siroko Black Concept Siroko Black Concept — I really like the concept made by Nathan so I want to test it with one of our products at Siroko.
  3. Siroko Tech Siroko Tech — Siroko Tech Concept. If you're interested in details, see the animated alternative version attached :)
  4. Siroko - Visual language Siroko - Visual language — It is always difficult to think about creating a visual language that catches the eye. We are saturated with information and available options. Well, at Siroko we are continually testing new things. Now we want to break the usual rules and play with inconsistent structures trying to capture the attention not for its easy understanding but quite the opposite. In new formats like Instagram Stor...
  5. Actiu Website Actiu Website — Actiu is a very well-known company specialized in furniture design. It is present in more than 70 countries all over the five continents so it was a big challenge for me. One of the projects I was involved last year at Nitsnets. I was in charge of the visuals and the look and feel for the new website. I also was responsible for being in contact with the client, focused on reporting and analyzi...
  6. Gallart Homepage Gallart Homepage — Concept for clean and minimal home page. Full size concept attached.
  7. Default Bootstrap 3 Responsive Grid Template Default Bootstrap 3 Responsive Grid Template — There are a lot of useful Sketch resources out there but I didn't find a good Default Bootstrap 3 Grid Template so I made one that really works for me. It's just a simple sketch file containing 4 different artboards. No layers. Grids were made using the native layout grid (View > Show Layout) and some extra guides. I think that a 12-column layout for Extra small devices is ridiculous so I...
  8. Gallart Product Detail Gallart Product Detail — First concept for a simple, clean product page about wooden floors. Full size concept attached. Now with more lorem ipsum than ever! Fonts used: Lato & Courier New
  9. Product Detail Card Product Detail Card — Product Detail Card for an actual web project (discounts and daily deals related). This is the main block of the detail page. You can see all the relevant info at first sight: - Actual price (previous one) + discount - Name of the place which offers the deal and distance. - Time to expire and availability. - Ratings. - Options to buy directly online with extra discount (the main objetive), "...
  10. Teleport UI Teleport UI — Teleport was a great idea by my friend Elecash. You can get into details about the project here but unfortunately it was discontinued. Anyway I still like the interface design I did and here I am. Some extra screens (with some grammar mistakes, sorry!) attached.
  11. Wikiloc footer detail Wikiloc footer detail — Another project for my friends at Nitsnets. Just a footer concept for a website about outdoor trails for hiking, cycling and many other activities. My tribute to those designers who put so much love in those kind of details :) Full size and alternative version attached.
  12. Promsite homepage Promsite homepage — Homepage concept for Promsite. Full size and alternative version attached.
  13. Real Trading Homepage layout Real Trading Homepage layout — A "not so trendy" Homepage design made for my nice pals at Nitsnets. But everything's flat so I liked it. P.S: About table design: http://darkhorseanalytics.com/blog/clear-off-the-table/
  14. Words - Marvel Prototyping Tutorial - Words - Marvel Prototyping Tutorial - — I've been writing content for Tuts+ network since August :-) My last collaboration is about prototyping with Marvel. I had to create a couple of screens to explain how to use the app so if you're curious, you can read the full article here. PS. Animated concept
  15. MP Landing page MP Landing page — One of the landing pages I did for a good client. Although is not a really creative layout (you're probably seeing this "zig-zag layout" a couple of times everyday), the conversion rate which offers is usually good. And I can say it was a good choice :)
  16. Homepage concept Homepage concept — Something I'm cooking these days. Nothing really new but I like how the green and white tones fit together. And I really love the font (Playfair display FYI)
  17. Lava text effect Lava text effect — I have to say it: I really enjoy doing these text effects using layer styles only!
  18. Slime Slime — Another day, another text effect :)
  19. Giraffe Giraffe — Playing with Photoshop and layer styles to get funny text effects. It will be available soon as part of this set :) Font: Sniglet: https://www.google.com/fonts/specimen/Sniglet
  20. Free Photoshop text effects Free Photoshop text effects — First set was downloaded +11.000 times and now the second pack is out! Grab the text effects for free or pay just $5 to get access to future releases! I hope you like it. Maybe you can show some love with the "L" letter ;-) Info and download: https://sellfy.com/p/tJvn/
  21. Back to the 80's Back to the 80's — **UPDATE: Grab the text effects for free or pay to get access to future releases! https://sellfy.com/p/tJvn/ If you really love 80s graphic style, just: 1) Don't miss the Signalnoise tumblr. It's awesome! http://uzicopter.tumblr.com/ 2) Stay tunned for my upcoming set of free psd files with some nice effects, really easy to replicate! 3) Body rock! https://www.youtube.com/watch?v=IjeU_Ex9VVo
  22. Ediciones EO pictogram Ediciones EO pictogram — I was asked to make a new pictogram for a local book publisher. Total freedom. So I started from scratch trying to get a minimal book shape playing with negative space. Lot of people can't see it at first glance. In fact, some of them see a "weird tick" But I don't think it was a failure. When I told them what it is, the overall reaction was very positive with comments like "oh, now I can't st...
  23. Words Anim test Words Anim test — Basic animations I created for testing some visual concepts. Thanks to Kreativa Studio for their great Nexus template :)
  24. Login Box Login Box — Login/Register popup for an incoming project.
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